Inspired strategy. Real results. Unstoppable growth.

Be Inspired Digital is a fractional CMO and full-service marketing agency specializing in real estate, MLSs, brokerages, and proptech companies. We build brand strategy, run social media and email marketing, and provide executive-level marketing leadership without the cost of a full-time hire. With 20+ years of experience, including scaling a startup to $30M+, we help organizations grow smarter, not harder.

Be Inspired Digital is led by founder and CEO Marci James, a marketing executive with more than 20 years in real estate and proptech, including a Director role at realtor.com. Marci is a regular contributor to Inman News, where she writes about AI, search, and marketing strategy, and a frequent speaker at industry events. When you work with Be Inspired Digital, you work directly with her. 

A fractional CMO is an experienced marketing executive who works with your company part-time or on a contract basis, delivering senior-level strategy and leadership without a full-time salary. It's the right fit for growing companies, MLSs, and proptech startups that need executive marketing direction — brand positioning, campaign strategy, team oversight — but aren't ready for (or don't need) a full-time CMO on payroll.

We work primarily with MLSs, real estate brokerages, and proptech (real estate technology) companies, along with growing startups across other industries. Our clients typically need help building brand authority, communicating clearly in a crowded market, and executing marketing that reflects the sophistication of their business, whether that's a regional MLS modernizing its brand or a proptech company scaling go-to-market.

Be Inspired Digital is based in Denver, Colorado, and works with clients across the country on a remote basis. Because our team operates virtually, we support MLSs, brokerages, and proptech companies nationwide through video calls, shared project tools, and asynchronous collaboration.

A specialized agency understands the specific dynamics of real estate and proptech, MLS data and compliance, the trust-driven nature of home buying and selling, and how brokerages and technology vendors actually make purchasing decisions. Be Inspired Digital brings direct experience marketing to and within the real estate industry, so strategy and messaging are grounded in how this market actually works rather than generic best practices.

We combine fractional CMO-level strategy with full-service execution, backed by 20+ years of marketing experience and a specific focus on real estate, MLSs, and proptech. Rather than treating every client the same, we tailor engagements.  Some clients need a strategic partner to guide overall direction, others need hands-on execution of social and email marketing. We're built to flex between both.

Yes. We help MLSs and brokerages rebuild brand positioning and messaging so it reflects the clarity, confidence, and professionalism the real estate industry demands. This often includes refreshed visual identity, updated messaging across digital channels, and marketing strategy that supports both agent/member audiences and consumer-facing goals.

Both. Most of our clients are MLSs, brokerages, and proptech companies, but we also work with a select group of top-producing agents and team leaders who treat their personal brand as a business asset, including top producers at nationally recognized brokerages. The best fit is an agent who wants a consistent thought leadership and content strategy, not one-off social posts.